Data & analytics

Senior executives are constantly confronted with the need to make decisions in situations characterized by ambiguity, uncertainty and strategic importance.

Darden Professor Yael Grushka-Cockayne discusses the wisdom of crowds and explains how a collection of opinions can forecast the future.

In this video, Professor Robert Carraway breaks down what big data is and explains how its four components can work together to avoid life-changing errors and missed opportunities.

To improve the value gained from collectives of professional opinions, look to sizable crowds, use your best judgment about which experts to choose based on historical data and request diversity in the range of forecasts you will consider.