Race as a Resource: Strategies to Assert the Asset of Racial Identity
Research shows that racial stereotypes undermine opportunities and diversity enables organizations to build relations with stakeholders. Here: four strategies to assert racial identity as an asset — mobilizing identities to the positive, challenging stereotypes, building bridges, and helping people navigate microaggressions and do their jobs better
View this articleDarden Ideas to Action shares business knowledge — research, analysis and commentary — from faculty and experts of the University of Virginia Darden School of Business.
Marketing Meets AI: How the Next Marketing Revolution Will Unfold and What Marketers Can Do to Prepare
Professor Raj Venkatesan discusses his book, The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing, with the Batten Institute’s Sean Carr to examine where the industry is headed and how marketers can responsibly manage AI-powered marketing in the rapidly evolving media landscape.
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