Marketing Meets AI: How the Next Marketing Revolution Will Unfold and What Marketers Can Do to Prepare

Our lives have become an open book to the companies collecting our data, and marketers are becoming increasingly sophisticated at using that data to compel us to buy their products and services. But we’re entering a new phase of the digital marketing revolution. The artificial intelligence age. Professor Raj Venkatesan discusses his book, The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing, with the Batten Institute’s Sean Carr to examine where the industry is headed and how marketers can responsibly manage AI-powered marketing in the rapidly evolving media landscape.

Rajkumar Venkatesan

Digital Marketing Innovation

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About the Expert

Rajkumar Venkatesan

Ronald Trzcinski Professor of Business Administration

Venkatesan is an expert in customer relationship management, marketing metrics and analytics, and mobile marketing.

Venkatesan’s research focuses on developing customer-centric marketing strategies that provide measurable financial results. In his research, he aims to balance quantitative rigor and strategic relevance.

In 2012 Venkatesan published “Coupons Are Not Just for Cutting Prices” in Harvard Business Review. He also co-wrote “Measuring and Managing Returns From Retailer-Customized Coupon Campaigns,” published in the Journal of Marketing in 2012. He is co-author of the book Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands-on Learning.

B.E., Computer Science, University of Madras, India; Ph.D., Marketing, University of Houston

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About the Expert

Sean Carr

Executive Director, Batten Institute; Assistant Professor of Business Administration

Carr’s applied research, which has examined entrepreneurial dynamics, social networks, venture capital and financial crises, has resulted in award-winning books, articles, case studies, digital media and numerous teaching materials. His work has been cited by The New York Times, The Wall Street Journal, the Financial Times, Newsweek, NPR and CNBC.

Carr is co-author of The Panic of 1907: Lessons Learned from the Market’s Perfect Storm with Darden Dean Emeritus Robert F. Bruner. He is executive chair of the Jefferson Innovation Summit, presented with CNBC to convene national leaders from business, government, academia, media and the arts for a constructive conversation about creating a robust entrepreneurial ecosystem.

Previously, Carr worked for CNN and spent nearly 10 years as a broadcast journalist with ABC News’ World News Tonight with Peter Jennings.

B.A., Northwestern University; M.S., Columbia University; MBA, Ph.D., University of Virginia